Copywriting

5th March 2014

Client: Flair Florist and Design
3 Pages: ‘Home’ + ‘Wedding & Events’ + ‘Who We Are’

Home:

Say it with flowers: Flair Flowers and Design boasts the best quality in fresh, full blooming flowers. We provide a personal approach that uses innovation to capture sentiment and emotion within every design. Based at our iconic Burnley we’ve set the standard from all others for 25 years.

Our flowers fill your senses with colour, wonder, aroma and a blooming beauty that remains for weeks. Just as that of a delicate flower, our clients are precious to us; we aim to bring a unique and innovative approach to every flower arrangement and decoration. Just let our personal touch reflect what you’re thinking with exquisite colours and magnificent silhouettes.

We, sculpt, bind, entwine, glue, paint, balance & construct using an array of flowers, foliage, bark, fruit, wood, glass, ceramic, cords, wires, fabrics, ribbons, feathers – the elements to achieve the dream are endless… no matter your vision, we can create it.

Most of our suppliers and flower-growers are local – giving us daily access to the best and freshest produce possible. If you need something out of season or truly exotic; we also have access to suppliers around Australia and the world. There’s rarely an order we cannot fill, at any time of year.

Melbourne`s favourite florist for over 25 years!

Weddings and Events:

A visit to our studio is an experience. Constantly evolving displays provide great decorating ideas and incorporate foliage, and furniture for inspiration for any occasion. A sense of tranquillity pervades the welcoming oasis on 372 Burnley St, indeed.

From the simplest style to the most fantastic extravagance, Flair brings a fresh & innovative approach to flowers & decoration – and your next event.

Individually tailored for your occasion, our experienced staff look forward to designing your flowers with the warmth of chic elegance, or the bold adventure of modern style.

Consultation is by appointment only. We can then take the time to discuss in detail the design & direction your wedding or event is heading.

When planning your special day or event, put yourself in safe hands.

 

 

Who We Are:

Flair flowers & design established 2001 – led by Aly Eastmure & her team of exceptional & talented florists, has been wowing professional & private clients all throughout Melbourne & beyond since early 2000.

Having trained & worked for 13 years, with the late, great, Kevin O’Neill of Toorak Road, South Yarra, Aly is proud to list Kevin as her greatest mentor.

One thing Kevin taught me was: “never be afraid to use your imagination”

Aly also gained international experience and inspiration with leading florists abroad.

Flair flowers & design aims to bring a unique and innovative approach to flowers and decoration, with a warm and personal touch & strong emphasis on attention to detail.

“A polished perfection that is second to none.”

Our active clients and preferred supplier partnerships include: Mariana Hardwick Couture’, Perri Cutten, Stuart Rattle Interior Design, Palace Cinemas, The Cranlana Project, The Hotel Windsor, Mansion Hotel & Spa, Hilton South Warf, Bursaria at Abbottsford Convent, Bayleaf Catering, Truenergy, Enterprise 500 Victoria, Hawthorn Football Club, Shell, Sussan Corp, Transit, & VACC.

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